Provider rate: $1,200
Justin Racine

Justin Racine

Chief Digital Officer, Geriatric Medical & DDP Medical Supply

Justin Racine is the Chief Digital Officer of GMSS Holdings, the parent company of Geriatric Medical & Surgical Supply and DDP Medical Supply. There, he is focused on building the digital future of excellence through AI, design and processes that elevate customers experience and expectation.

Before GMSS, he served as AVP, Commerce Strategy at Perficient, a global digital consulting firm where he drove digital commerce and experience strategies for Fortune 500. Justin brings more than 16 years of experience in ecommerce, customer-focused experiences, and branding strategy. He's a frequent contributor to industry-leading publications, having been published in Forbes, Digital Commerce 360, and Henry Stewart's Journal of Brand Strategy. Justin is also a four-time recipient of CMSWire's Contributor of the Year award, where he writes a monthly column translating relatable, real-life experiences into exceptional customer experience opportunities for brands.

All Sessions by Justin Racine

August 28, 2026

What's Next in HME: Innovation, New Service Lines and Emerging Opportunities
10:40 am - 11:10 am
Lone Star B

The HME industry is evolving beyond its traditional business models as providers explore new products, services and care delivery approaches to drive growth. In this forward-looking discussion, industry leaders will share the innovations they're investing in, the emerging opportunities they're most excited about and how they're thinking about the future of HME in an increasingly competitive and complex market.